The film Fed Up was screened at the Sundance Film Festival and since then has created controversial conversation regarding the sugar industry and childhood obesity. In addition, the film has sparked a drive to make changes to the American food industry amongst the population. It is a movie that has the power to not only inform but to inspire change to those who watch it.
A viewer of the movie and blogger for iquitsugar.com documented her reaction to the movie:
“The concept of Big Sugar and the impact of fructose on our health aren’t new to me. Still, seeing the impact that sugar has on our kids, hearing the stats all in one place, understanding the impact that advertising has on our minds (and those of our young), and seeing the way that Big Food fights hard and dirty to ensure that our governments and our researchers stay onside (the way Big Tobacco did 30 years ago) made my heart ache.
It ached for the kids in the documentary. It ached for their parents who don’t know better. And it ached for my children, who are growing up in a time of mass advertising, of mass brain-washing, mass peer pressure, and who are part of a generation that for the first time in history are predicted to die at a younger age than their parents did.” (iquitsugar.com,2014)
The movie is a wake-up call for the idle consumers of America who have doubled their sugar intake since 1980 and in turn have witnessed an epidemic of Type II diabetes. Along with the notable narrators and interviewees, the movie has successfully garnered widespread attention and also widespread education on the issue of obesity.
Although some have criticised the movie, we are inspired by the people power that has been created in the wake of its release and the inspiration it has provided to those out there that needed a wake-up call to change their diet and how they perceive food in everyday life.